Planned Parenthood found out recently that fundraising can be difficult and unpredictable.

Just recently the Susan G Komen Foundation announced it was ending its partnership with Planned Parenthood. Komen ended the relationship because Planned Parenthood is the largest provider of abortions in the country and the new director had a difficult time reconciling their organization with that practice.

But as it turned out the publicity Planned Parenthood received from the breakup has encouraged lots of pro choice people to step up and try to make up the different. Planned Parenthood reported on Wednesday raising $400,000 in the 24 hours following its announcement that Komen was ending its partnership with the group.

So why bring that up here in our fundraising blog?

When we stopped and thought about what was going on we realized that the most important lesson from this was that you want to keep your organization and its needs in front of the public in general and your supporters specifically. That means sharing both the good and the bad news.

In this case the organization found itself in a difficult position and the cause of the problem was a political time bomb. But by having their situation made public they raised a lot of money that they would not have otherwise raised. It just goes to show you that remaining in the public eye is usually a good thing.

It remains to be seen what the long term affect will be on either organization but for now there are lessons to be learned.