Strategies


Online Publicity for Fundraising Events – Part 1: Other Websites

Posted on 12 January 2006

Getting your organization’s event publicized online can help you generate attendance at an event and/or support for your cause…

The Generosity Factor

Posted on 22 November 2005

In the past few weeks I’ve heard several people speak about “donor fatigue,” or the opinion that the general public is becoming weary of receiving solicitations from non profit organizations. I would like to disagree and instead propose an alternative view, which I’ll call “The Generosity Factor” after a popular book with the same name. […]

Tips for Volunteer Programs

Posted on 03 November 2005

A solid volunteer program can contribute greatly to a nonprofit organization’s success and effectiveness. As Scott Winter of the Walker Art Center commented, “Volunteers can be a valuable asset to your work load and your bottom line.” So what should a nonprofit organization consider when establishing a volunteer program? […]

The Power of Appreciation

Posted on 28 October 2005

Do you know the two most powerful words in fundraising? Yes, it’s thank you. Showing appreciation with a verbal word of thanks, thank you notes and other signs to show your thankfulness are important in maintaining positive relationships. Of course it’s easy to show appreciation to those who have a positive outlook and gladly help […]

Fundraising Principles

Posted on 25 October 2005

Understanding basic fundraising principles helps non profit leaders better prepare themselves for raising funds. Amy Kincaid has an excellent article that describes seven realities of fundraising and how to react to them. People give when asked (and rarely when they are not). Even when people are asked, they don’t always give. So what? (a) Ask […]

Identifying Potential Donors to Your Cause

Posted on 19 October 2005

One of the questions that came up several times on the recent survey was how to know who to send a fundraising letter to. Marc Pitman describes the three ways to determine if someone would potentially donate to your cause. […]

Sip for the Cure – A Lesson in Corporate Partnerships

Posted on 05 October 2005

The Republic of Tea company is partnering with the Susan G. Komen Breast Cancer Foundation to raise funds for cancer research with the Sip for a Cure program. The tea company created several specialty flavors of bag tea just for this campaign including grapefruit, pink rose, pink lady apple, and lemonade. Other products in the […]

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