One of the biggest mistakes event organizers make is forgetting about publicity until after almost all the planning is complete. Do that, and you’ll blow your chances of getting the best coverage possible. Smart Publicity Hounds are aware of any and all media opportunities and keep them top of mind when planning. Here are eight […]

And I thought lawn racing was just on King of the Hill. 😉 I grew up in a small town so I can relate… making this video even more entertaining. Stay tuned to the end to see why these everyday guys are really hometown heroes. Everyday heros from towns large and small are making a […]

In March of this year I recieved a review copy of The Fundraising Houseparty kindly sent to me by the author, Morrie Warshawski. After reading through the small 58 page book I knew that this was a great funrdaising strategy that would work for many cause oriented groups. […]

Creating a good match between your organization and an appropriate fundraiser will result in a higher return on your time and investment. Not just higher overall donations but higher quality donations, that is from people who will be willing to support you again in the future. So how do you go about the process of […]

When was the last time you invited a journalist to lunch or coffee? I can just see lots of you squirming in your seats as you’re reading this. Some of you are even starting to perspire. A few of you, I bet, are paralyzed at the thought of eating lunch for an entire hour with […]

Want your next fundraiser to run more smoothly? Here are ten tips to help you create a successful marketing plan. 1. Put your project plan in writing – Run your fundraiser like a business. A written project plan that spells out all roles and responsibilities is your blueprint for success. 2. Create a timeline – […]

Tennis is my favorite sport. I learned to play on clay and on hard courts, but in my heart I wanted to play on grass. And not just any grass. I wanted to play on the grass courts of Wimbledon. In honor of the upcoming Wimbledon fortnight, I’m going to share five lessons from Wimbledon […]