Sending your thanks to people who have helped with a fundraising campaign, including volunteers, staff and donors, is very important. Marc Pitman also advises us to be attentive and listen to what supporters say. How you respond or don’t respond to them can unintentionally communicate negative messages to them. Just taking money without thanking donors […]

While press release writing is important, press release distribution plays an equally important role in your return on investment (ROI) with this marketing / public relations tool. Because without targeted distribution, many prospects, clients and other interested parties may not even read your latest announcement or hear about it via other channels; TV, radio, print […]

For many non-profit organizations, a dinner and silent auction is the most significant fundraiser of the year. The opportunity to generate substantial revenue is great, if the event is well-planned and well-executed. While the items your team has procured for bid at the auction are sure to bring in buckets-full of cash, it is also […]

What’s one of the first things you do when you get in your car? Turn on the radio! This simple entertainment medium can mean big exposure for your events and organization because of the wide audiences radio stations reach. Here are a few tricks for getting your news out there and on the air. As […]

I often get asked by start-up nonprofits how to raise money. The panic of making budget seems to make raising money impossible without knowing someone rich and famous like Bill Gates or Warren Buffet. But fundraising isn’t impossible. It can an incredibly exciting adventure. Here is a simple plan I recommend to my clients. It […]

“Everyone needs to feel that he or she makes a difference to the organization. It is what gives meaning to their involvement.” – Heidi Richards Retreats are great opportunities to review and assess current programs, align volunteers and move forward in the organization. They are one of the best ways to plan for the future […]

“Imagine that you’ve awakened after being asleep for ten years, what would you want your organization to look like?” Planning is essential (critical) to the success of any endeavor, whether it be a for-profit or a not-for-profit organization. That’s why so many organizations participate in planning retreats. For retreats to be successful there are key […]