Strategies


Top 10 Ways to Screw up Your Year-End Fundraising Campaign

Posted on 04 November 2009

Halloween was this past weekend and we turned deep into the dark side.  Goulies and ghosties walked the streets in my neighborhood. So let’s turn to the dark side of your year-end fundraising campaign – and shine a light on mistakes many organizations make. Here’s my Top 10 list of ways to sabotage your year-end […]

The Planning Meeting – Love it or Hate It?

Posted on 30 October 2009

I sent out a special email on Monday to those who are signed up for the Step by Step Fundraising newsletter.  It included some of the tips that I also posted here:  Annual Fund Drive, End-of-year Fundraising Success Strategies. I got an email back from Tony with some great comments that maybe you can relate […]

Annual Fund Drive, End-of-year Fundraising Success Strategies

Posted on 26 October 2009

I’m kicking off this week with a Resource Roundup with simple success strategies for your year-end fundraising campaign. Many nonprofits see a great increase in donations toward the end of the year.  Don’t miss out on year end donations from your supporters just because you didn’t ASK! Here’s the three step plan to focus your […]

Guide to Cause Marketing: Partnerships for Fundraising, Marketing Success

Posted on 13 October 2009

Anytime I’ve been out shopping the past few weeks, it’s been tough to miss that that October is “breast cancer awareness month.” Our local grocery store is even doing big displays and calling it “Pinktober.” Over the years cause marketing campaigns like these have grown steadily and with good reason.  They can be a great […]

Roundup: New Insights on Volunteering

Posted on 04 September 2009

The largest fire in LA County so far has burned 220 square miles and devastated hundreds of families. There’s a centralized volunteer response team organized by L.A. Works, in partnership with the Volunteer Center of Los Angeles. Find out more at the L.A. Works website. Whether you are currently job hunting or not, volunteering can […]

Customize Communications to Increase Donor Loyalty

Posted on 26 August 2009

Maintaining a sufficient amount of donors is vital for a charity organization. Whether it is those who donate separate of an event or those who return year after year to your race, keeping them is a priority. We want to gain new supporters and initiate more funds, but if we let our veteran supporters slip […]

The “Three R’s” of Fundraising Letters

Posted on 17 August 2009

You may have heard of the three R’s of education – Reading, Writing and Arithmetic. Today we’ll look at what I call the “Three R’s” of Fundraising Letters and hear from one non profit who implements all three of these ideas. […]

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