Relating your nonprofit’s mission with story telling can be one of the most powerful things that you ever do (and continue to do) to impact funding for your cause. There are many ways to tell a story… in person, in writing such as in your newsletter and direct mail letters, and with multimedia like online […]

Today’s Appreciation Challenge is all about board members. I’ve been active on two different boards for several years now. Now in my role as president of one board, I’m especially interested in how to make the experience of serving on a board a positive one for all of the members. Blue Avacado has a great […]

As I was listening to Mike Robbins The Power of Appreciation audio CD recently, what stood out to me was the difference between true appreciation and just “saying thanks.” Appreciation is first a state of being, an “attitude of gratitude” and then secondly taking action. While thank-you gifts, plaques or public acknowledgements have their place, […]

What if each day you took the time to give appreciation to someone you work with, a donor to your cause or a friend or family member? Perhaps it is possible that something as simple as showing people that you appreciate them could make a big impact. Mike Robbins experienced this first hand and the […]

You know they say a picture is worth a thousand words…. how about pictures, video, words and music? Video has already exploded on the web and non profits are fast catching up. This roundup brings up some tips that you can use when considering getting into this medium, plus several examples of great cause related […]

I do a lot of research for Step by Step Fundraising and it’s other sites. Recently I had a project requiring information from a variety of non profit websites. It didn’t take long to realize that some websites were more frustrating than helpful while others were easy to explore and informative. If the structure of […]

In a time when many non-profit organizations are examining their budgets closely and looking anywhere to cut expenses, it is not uncommon that allocations for advertising and marketing are slashed. This may cause some to worry that existing customers will fall out of touch and potential new ones will never hear of you in the […]