Earlier this month in the Fundraising Letters Q&A Audio Seminar I discussed one of the most frequently asked questions, “What makes a fundraising letter effective?” primarily by referring to leading expert Mal Warwick. Yesterday I was pleased to discover an article that he penned titled What Makes a Fundraising Letter Effective. Here’s a short excerpt: […]

Writing a direct mail fundraising letter can be a complex task and can lead to many questions. Especially if your organization hasn’t done a direct mail campaign before, you’ll want to be armed with as much information as possible. Or perhaps you’ve sent fundraising letters in the past and are looking for better results. Now […]

A super big thank you to everyone who participated in the recent survey! There were 345 entries including a lot of really great questions. It might sound a little daunting to go through that many questions (and yes it was at first!) but actually there’s a lot of similar issues that come up often. Once […]

Yesterday I sent out the following email to those who had requested the Step By Step Guide to Writing Fundraising Letters asking for your most pressing question related to fundraising letters. I was shocked when in just the first 90 minutes after the email went out, there were already 108 questions submitted! There’s still time […]

Writing fundraising letters can be an effective way to request donations to a charitable cause. Letters are used for a variety of purposes and can be sent to a large number of people or a select few. The results of a writing a fundraising letter can vary greatly depending on the purpose of the letter, […]

In this program I answer some of the most frequently asked questions related to fundraising letters, including: How can the letter get the reader’s attention in the first sentence or paragraph? How do I know who to send the letter to? How can a group get corporate sponsors and what type of benefits should be […]

A thank you letter template will help you write appreciation letters to send your supporters for thier donations. The following is a very general thank you letter template that you can use as a starting place for your thank you letters. This particluar thank you letter template is for financial donations and other gifts of money.