Let’s face it – statistics are dry for most of us. Who wants to look at numbers when you can be out raising awareness and working with others dedicated to your cause? But the truth is that knowing the demographics of your organization and its donors can greatly enhance your fundraising efforts.  Here are some […]

The great thing about writing a blog on a regular basis is that the author has the opportunity to really dive into a subject and examine it on a microscopic level. Today is such a day, when we pull out our microscopes and peer deeply into our organization’s image. Let’s talk about voice mail and […]

The economy is the top news story on just about every station, every day.  I’ve heard from several nonprofit staff members (current or former) who are experiencing the impact the economy is having on their work. Needless to say, it can be really tough to go through these difficult times.  After all who wants to […]

The first step in having a successful direct mail fundraising campaign is having an understanding of the fundamentals — what direct mail is, what it is not and what to expect with a direct mail campaign.  These are three typical questions that many nonprofits who have not done a fundraising letter campaign before may ask.  […]

Last Thursday, February 12th, 2009, people in over 200 cities around the world hosted events to raise money for charity: water.  This non profit organization brings clean, safe drinking water to people in developing countries. Many of the events were small networking parties, bringing together people who normally only correspond via the web, specifically the […]

Strong leadership is essential to being successful with your fundraising goals.  There’s not just one or even a handful of leaders that are important to a nonprofit organization.  Leadership can come from staff (at all levels), donors, committee members, advocates, volunteers serving on short term projects (like fundraising events) or those that give a few […]

After reading Becky McCray’s great article on How to find people to help you with your business at Small Business Survival, I started thinking about the professional help that many nonprofit organizations need. Many of the same services are needed by nonprofits just as they are in the for-profit world.  Like many small businesses, small […]