By using a program called “scrip” schools and other groups can sell gift cards and make a commission on each and every one. One of the keys to a winning scrip program is offering cards for retailers where your supporters already shop.

Canadian scrip company FundScrip had grocery giant Loblaw enlisted — until a new Loblaw’s corporate policy changed that. Customers however, were none too pleased. The FundScrip program is currently used by 700 non-profit groups and participants expressed their disappointment through letters and a petition — which garnered over 1,300 signatures.

Now after pressure from customers Loblaw has reversed its decision and is once again participating in the fundraising program. Many schools and other non profit groups are relieved.

Carol Blake, who started the Loblaw Internet petition from Kincardine, Ont., praised the company’s turnaround. Blake has raised $16,000 through FundScrip for Kincardine Township Tiverton Public School since 2004. Yesterday, she placed an $8,000 order for gift cards, $2,000 more than last week’s order.

“It’s fantastic they’re back,” Blake said. “It’s pennies that we raise on each card, but $2,000 a week is a lot of pennies.”

Source: Montreal Gazette