Have you ever heard this saying – “You can’t keep going back to the same well – it will run dry.” You might have heard it from a Board member or Executive Director and usually this comment pops up during a discussion of grant writing or direct mail. It’s said out of fear – fear […]
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Author Archives | Sandra Sims
Sandra Sims has written 738 posts on Step By Step Fundraising.
Sandra Sims is the founder of Step by Step Fundraising, an online article and book publisher, which was recently acquired by FastTrack Fundraising. In addition to nonprofit management and fundraising, she has expertise in search engine optimization, social media marketing and content syndication. She holds a Bachelor of Fine Arts from the University of North Texas and a Certificate in Non Profit Management from Midwestern State University.
Website: Sandra's Twitter stream
Website Tips for Non Profits
Posted on 18 April 2008
I do a lot of research for Step by Step Fundraising and it’s other sites. Recently I had a project requiring information from a variety of non profit websites. It didn’t take long to realize that some websites were more frustrating than helpful while others were easy to explore and informative. If the structure of […]
Fundraising Myth: Advertising and Marketing Are Too Expensive for Our Organization
Posted on 17 April 2008
In a time when many non-profit organizations are examining their budgets closely and looking anywhere to cut expenses, it is not uncommon that allocations for advertising and marketing are slashed. This may cause some to worry that existing customers will fall out of touch and potential new ones will never hear of you in the […]
Fundraising Myth: It’s Great to Be Cheap (The Mickey D’s Syndrome)
Posted on 17 April 2008
When a dear friend of our family moved into senior housing, we had to get everything out of her house. But her new apartment was full long before the house was empty. With all the additional stuff on the lawn, it felt like we were starring on an episode of the TV show Clean Sweep. […]
CFC – The Golden Goose of American Philanthropy
Posted on 14 April 2008
When I conduct workshops about the CFC, the title is: “The Combined Federal Campaign (CFC), the Golden Goose of American Philanthropy.” Why that title you ask? Because just like the golden goose, the CFC just keeps chugging alone, raising millions of dollars every year for thousands of non-profits, all with hardly anyone noticing or understanding […]
Roundup: Grab Bag from NonProfit.Alltop
Posted on 11 April 2008
A month or so ago I learned about a great website called Alltop.com. The concept is simple, they take a particular topic, like non-profits, and give you the five most recently published stories from websites that cover that subject. The page is laid out with three columns and all the sites on one page. Your […]
The Myth of the “Selfless Volunteer”
Posted on 10 April 2008
Volunteerism is a defining characteristic of the Not-For-Profit sector, in that it sets us apart from the other two societal sectors. It is usually thought of as a virtuous, selfless enterprise on the part of the volunteer….yet my experience, both as an organizational leader and as a volunteer, is that this is not true. And […]
