Holiday season is coming up fast… are you ready? Fasten Your Seatbelts: It’s Going to Be a Bumpy Giving Season from Guidestar On-line Holiday Giving May Exceed $3 Billion also from Guidestar 70% of Americans Plan to Give During the Holidays, Survey Finds from Chronicle of Philanthropy Ask for online donations today. Really. Katya Andresen […]
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Author Archives | Sandra Sims
Sandra Sims has written 738 posts on Step By Step Fundraising.
Sandra Sims is the founder of Step by Step Fundraising, an online article and book publisher, which was recently acquired by FastTrack Fundraising. In addition to nonprofit management and fundraising, she has expertise in search engine optimization, social media marketing and content syndication. She holds a Bachelor of Fine Arts from the University of North Texas and a Certificate in Non Profit Management from Midwestern State University.
Website: Sandra's Twitter stream
What Non-Profits Can Learn from the Obama Fundraising Campaign
Posted on 11 November 2008
Like a huge percentage of this country, I too got caught up in the news surrounding our recent presidential election. I was amazed by the size and the scope of the two campaigns and the way each chose to communicate to the American public. I have done my best to take note of strategies that […]
Free Webinar from Firstgiving: 2009 Fundraising Success
Posted on 10 November 2008
Firstgiving, one of the leading online donation processing companies, is offering another free webinar. This Thursday you can get in on the live event and watch the audio and visual presentation right from your own computer. The seminar leader, Frank Days, will share an actionable nine-point plan for success with your winter or spring fundraising […]
Let Your Audience Speak for Themselves- Add Quotes to Your Letters & Newsletters
Posted on 06 November 2008
I recently read a great donation request letter from Cristo Rey High School. They are a Catholic, college prep school that provides a quality education for students from low income families. Some of these kids may otherwise not finish high school and have an altogether different life, if it were not for this opportunity. Now […]
Focus on We, Us – For President Elect Obama; For Your Fundraising Letters
Posted on 05 November 2008
If anyone has the right to brag, it’s the President Elect. But in last night’s acceptance speech, Barack Obama focused his attention on us. Discussing the speech on CNN David Gergen commented about how Obama focused not on himself, but on the voters. He told the story of a 106 year old woman, everything she […]
Examples of Great NonProfit Websites & Blogs
Posted on 30 October 2008
Yesterday I was pleased to present a seminar in Dallas at OEG Fundraising Conference all about Online Fundraising. Originally there was to be another presenter for this nearly two hour time block, but he dropped out last minute. So it was all me. This was fine as I’d prepared a presentation that was a general […]
Desperation is Not Attractive – Even in Fundraising Appeal Letters
Posted on 28 October 2008
Marc Pitman, the Fundraising Coach, recently wrote, “Aren’t you tired of receiving fundraising appeals with a message of “If you don’t give now, we won’t survive”?” I have to agree. Even if your organization is having a tough time, this kind of message, especially sent in a mass direct mail appeal, is not a wise […]
