Author Archives | Sandra Sims
Sandra Sims has written 738
posts on Step By Step Fundraising.
Sandra Sims is the founder of Step by Step Fundraising, an online article and book publisher, which was recently acquired by FastTrack Fundraising. In addition to nonprofit management and fundraising, she has expertise in search engine optimization, social media marketing and content syndication. She holds a Bachelor of Fine Arts from the University of North Texas and a Certificate in Non Profit Management from Midwestern State University.
Website: Sandra's Twitter stream
Posted on 09 March 2009
Let’s face it – statistics are dry for most of us. Who wants to look at numbers when you can be out raising awareness and working with others dedicated to your cause? But the truth is that knowing the demographics of your organization and its donors can greatly enhance your fundraising efforts. Here are some […]
Posted on 05 March 2009
The great thing about writing a blog on a regular basis is that the author has the opportunity to really dive into a subject and examine it on a microscopic level. Today is such a day, when we pull out our microscopes and peer deeply into our organization’s image. Let’s talk about voice mail and […]
Posted on 03 March 2009
This is a busy day here at the Step by Step Fundraising office. Liz and I are shipping out all of the books that were reserved during the pre-order period. This includes the Silent Auction Guide & Toolkit which was originally published just as an ebook in 2007. However, as you can see from the […]
Posted on 27 February 2009
The economy is the top news story on just about every station, every day. I’ve heard from several nonprofit staff members (current or former) who are experiencing the impact the economy is having on their work. Needless to say, it can be really tough to go through these difficult times. After all who wants to […]
Posted on 24 February 2009
The first step in having a successful direct mail fundraising campaign is having an understanding of the fundamentals — what direct mail is, what it is not and what to expect with a direct mail campaign. These are three typical questions that many nonprofits who have not done a fundraising letter campaign before may ask. […]
Posted on 23 February 2009
The Documentary category at the Oscars doesn’t often get much attention. However for me when I heard that the film, Smile Pinki: A real-world fairy tale, profiled international charity The Smile Train my ears perked up. Smile Pinki tells the real-world fairy tale of one young life changed forever and takes you inside one of […]
Posted on 20 February 2009
Last Thursday, February 12th, 2009, people in over 200 cities around the world hosted events to raise money for charity: water. This non profit organization brings clean, safe drinking water to people in developing countries. Many of the events were small networking parties, bringing together people who normally only correspond via the web, specifically the […]