If you’re on my newsletter list you may have already heard about the new addition to the Sims family, Micah Wesley. He decided to come into this world a couple weeks sooner than expected, arriving at 5:47 AM on Tuesday November 24th. Thanks again to those who emailed with such kind well wishes. We just […]
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Author Archives | Sandra Sims
Sandra Sims has written 738 posts on Step By Step Fundraising.
Sandra Sims is the founder of Step by Step Fundraising, an online article and book publisher, which was recently acquired by FastTrack Fundraising. In addition to nonprofit management and fundraising, she has expertise in search engine optimization, social media marketing and content syndication. She holds a Bachelor of Fine Arts from the University of North Texas and a Certificate in Non Profit Management from Midwestern State University.
Website: Sandra's Twitter stream
The Five Essential Elements of a Successful Silent Auction
Posted on 01 December 2009
Silent Auctions are great add-ons to many types of special events. You can offer a variety of auction items and your attendees can view and bid on items anytime during the event. Silent auctions are quite flexible since you can offer just a dozen high quality items up to hundreds. Before planning your silent auction […]
Asking for donations? Learn to love objections
Posted on 23 November 2009
If you’re going to ask people for money, you’ve got to learn to love objections. Or at least be comfortable with them! Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. It would be so clearly self-evident […]
Evaluating Online Donation Service Providers
Posted on 18 November 2009
There are many companies eager to help you with the task of online donations, from standard credit card processors to those specializing in nonprofits. So how do you decide which provider is right for you? Here are seven factors for you to consider when choosing an online donation service provider: 1. Features When evaluating service […]
Blogging for Online Fundraising Success
Posted on 12 November 2009
Does your nonprofit have a blog? I recently began a six part series on this topic over at CauseBlogger.com. This series is for anyone interested in promoting an idea or non-commercial message via blogs. Nonprofits, volunteers, activists and collectively those who I call “cause enthusiasts” can all find many benefits in blogging. The truth is, […]
How Web Design Can Improve Your Online Fundraising
Posted on 09 November 2009
A lot of non-profits have online donation pages but complain that they still receive very few donations. Why? There are several reasons that could explain the lack of online giving ranging from low traffic to a poorly designed website. In essence, to be effective your entire online communication strategy must be built around increasing donations, […]
Top 10 Ways to Screw up Your Year-End Fundraising Campaign
Posted on 04 November 2009
Halloween was this past weekend and we turned deep into the dark side. Goulies and ghosties walked the streets in my neighborhood. So let’s turn to the dark side of your year-end fundraising campaign – and shine a light on mistakes many organizations make. Here’s my Top 10 list of ways to sabotage your year-end […]
