In the past few years I’ve gotten suckered into more than one internet April Fool’s prank. But rest assured there are no fools jokes today on Step by Step Fundraising.

In fact this month we’re taking steps to help non-profits avoid falling into foolish fundraising traps. There are many myths and misconceptions about fundraising. Some of them can be tough for even a fundraising veteran to recognize.

On Thursday we’ll start a new series of articles, written by several fundraising experts, to de-bunk some of those myths and offer an alternative way.