Michael Gilbert will be leading an online seminar on June 15, 2007 on the topic of online and email fundraising tools.

Here is the annoucement from his ezine:

As social networks and social media continue to become larger parts of people’s lives, these are the principles and practices that will allow us to scale up our fundraising efforts. By focusing on transitioning existing donors, leveraging the Internet’s capacity for cultivation and stewardship, and publishing an email newsletter that truly builds trust, we can fundamentally deepen our relationships with our stakeholders and raise more money in the process.

The Internet has the potential to bring the art and science of fundraising back into balance, restore the confidence and trust of donors, and deeply enhance the relationships our organizations have with our stakeholders. Or it can be yet another way to alienate our supporters and disempower our fundraising professionals. The Frictionless Fundraising workshop will help you avoid the easy pitfalls and set you on a path of success.

The seminar will have three main topics:

Section 1: Save Money and Make Money by Converting your Donors to Email
Section 2: Ten Ways to Improve Cultivation and Stewardship of Donors
Section 3: Effective Email Newsletters

Get the Details about this Seminar