Advertising, publicity, fundraising, marketing, or development.... Whatever you want to call it the end goal is communicating how your organization is making a difference for your cause and getting people excited about supporting it.

Kivi Leroux Miller has been helping nonprofits for years to do just that. She is the author of the new book The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause.

I was privileged to read Kivi's book as a reviewer and so excited to get a copy of it.  I'd recommend it to any fundraiser, from beginner to ACFRE! Why? She covers all the important concepts, explains them well and provides many examples and case studies. Even if your nonprofit is on a shoestring budget, get this book.  You could even make it a "book club selection" at your office and discuss the chapters at lunch once a week.  Sort of of DIY training session. 

Like a sneak preview of this book? I recently published an article of Kivi's titled Three Ways to Define Your Target Audience. You can also view the first chapter, introduction and glossary for free on Amazon