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Step By Step Fundraising Newsletter Brought to you by How are your fundraising plans and programs going so far this year? 2005 has certainly started off with a bang for me. I’m currently on the planning committee for a Valentine’s Casino Night fundraiser for a college scholarship fund. My role in this endeavor is obtaining corporate sponsorships. How to obtain corporate sponsorships and write corporate sponsor letters are some of the most frequent questions that I receive. These questions are usually either about the WHO — who should I ask to be a sponsor, or the HOW — how do I approach people? WHO to Ask for Corporate SponsorshipsAlways consider how your fundraising event or program will benefit the business. If a business does not have some kind of vested interest in your organization or event, it will not be likely donate. Their interest may be either because of matching interests (they support your cause) they see value in the advertising or marketing opportunity you offer them, or both. Businesses receive many requests for charitable contributions each year (some receive hundreds or even thousands.) They need a compelling reason to donate to your specific group. HOW to Ask for Corporate SponsorshipsThe most common way to ask for a sponsorship is through a letter. Donation request letters are a balancing act between showing the benefit to the sponsoring business and describing the reason you are asking. I recently came across a great article that gives more detail regarding both who and how to ask for sponsorships. You can view this article at nonprofits.org As for my corporate sponsorship campaign… I will be writing a detailed report later this month describing the outcome of the event. Until next time, best wishes on all your fundraising endeavors!
Sandra Sims Fundraising Coach, P.S. Have You Downloaded Your Free Workbook? In January’s newsletter I announced the release of the 2nd Edition of the e-book “The 5 Keys to Successful Fundraising.” So what’s new in this edition? These 5 Keys are now in a sequential order beginning with the foundation that every fundraiser MUST have. Next you’ll find out about the three types of fundraisers, how to organize your program and how to ENSURE a succesful outcome. The other major addition is questions for reflection in every chapter. That’s why this e-book is more like a workbook. It can also be used in a group setting to help generate discussions among your fundraising team. Subscribe to this newsletter & get this e-book free! “The 5 Keys to Successful Fundraising” 2nd Edition I’d love to hear your thoughts about this new edition. Simply hit reply to this message and let me know what you think. Your ideas, feedback and questions are always welcome! Fundraising Newsletter Archive
To Your Continued Fundraising Success,
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