Step By Step Fundraising Newsletter
Brought to you by StepByStepFundraising.com
April 2005
I hope you are having a great week. Since last month I’ve been
busy working on some new features for the Step By Step Fundraising website.
Next month I’ll unveil the new look for the website, including
flexible subscription options, new articles, newsletter archives and
more. (You’ll also be getting details about the celebration prize
giveaway in next month’s newsletter!)
Now on to this month’s fundraising tips:
Garage Sale Fundraisers
Here in my home state of Texas spring is definitely here, and along
with it have sprung up lots of “garage sale” signs in the
neighborhoods. These sales may be called different things in different
locales, such as garage sale, yard sale, or rummage sale. No matter
what your favorite name, they all serve the same basic purpose: getting
rid of some junk (oh, I mean “gently used items”) and earning
money for the person putting on the sales!
Since many non profit organizations hold these type of sales, I thought
it would be useful to review this old standby fundraiser. In fact, I’d
like to help you super charge your sale to make even more money this
year! Let’s hear some advice from an experienced rummage sale
organizer:
Sue Kroll, Cats Tale Rescues, Virgin, UT
We hold a rummage sale fundraiser once a year and last year we made
$2000 on Friday and $1000 on Saturday. We live in the Utah desert that
can be fickle at times, so we do not hold it outside. You never know
how hot or if it will be raining. Besides indoors will allow you to
set it all up without someone trying to run off with it.
The call is put out through ads (some will run them for free, being
a charity item) and items are collected for about 2 months. By this
time we have asked for a free storage room. The people who donate the
space get a thank-you letter from the organization (in this case our
shelter) for the donation of the space. The owner is then able to take
that amount of the storage off his taxes. Win-win for both, because
if the empty room is just that, empty, he gets nothing for it, this
way he gets at least a tax break.
As the donations come in to the shelter, the volunteers go through
everything and throw away the trash (people love to give you trash,
it truly amazes me, not saleable things, trash.) Then the stuff is taken
to storage. A moving truck (UHaul) is usually lined up (a donation of
course) to haul the stuff to the sale site).
A few weeks before the sale, local business owners are contacted who
have empty buildings. Every year we have been able to use one, as a
donation, a different one each time. You will be responsible to get
the utilities turned on, this again may be a donation. You will also
have to be sure that the shelter or organization has liability insurance.
This is a small town of about 5,000; the people for the most part are
generous. Then your sale items are brought to the location about 1 week
before. Last year I was able to get banquet tables from where I work
(as a donation, of course) to use at the sale. We had over 15 large
tables. The items are sorted and
priced and the volunteers are allowed first crack at the goodies to
buy before the general public gets there as a thank you for their help.
They still pay the same as the public, they just get first choice.
During the rummage collections, letters and calls are made to the local
radio and TV stations to do a community service announcement for the
sale. These are FCC regulated and HAVE to do community service things,
so they will announce it for you if you get it to them in time. Some
need over a month to get it together.
An ad is placed in the local paper for the days of the sale and in
the “What’s happening” around town. Most papers will
have that in the community offerings sections for free. Be sure to advertise
your sale as Friday, June 15, etc. Then place another one for Saturday,
June 16, etc. They have proven that people will flock to a sale the
first day, but don’t want to go the second as they think the good
stuff will be taken. If you advertise it as two different sales, you
will get the second day people who normally wouldn’t come.
You will also need the local businesses to donate things for you, like
the local grocery store for plastic bags. You will need boxes for people
to haul their treasures away as well as boxes for packing up the things
you did not sell. Be sure to line up a local charity to give them your
‘leftovers’.
We have several Animal Groups in the area and one will take all our
leftover books for their annual book sale. They make about $3000 a year
just on used books and the sale is only one weekend!
Our now defunct Humane Society lets us use their clothing racks. Look
around, there will be someone who will let you use things for the sale
as long as they are given back in good condition and you thank them
in person and write letters of gratitude. During our sale, we have a
poster with the names of all the generous people who helped put the
sale on. No one reads it except for the donors, but that is the important
part.
When the sale is over, the stuff must be out of the building and the
building cleaned up the very next day. You must make it like you were
never there. Then the letters of gratitude are sent out for tax purposes
and the items are given to the charities. If you are good and conscientious,
you can do it again the next year and use the same people.
*** Thanks Sue for sharing your rummage sale experiences! ***
More Garage Sale Fundraiser Tips:
1. Like Sue suggested above, advertise as much as possible in the paper,
public service announcements, and flyers. Be sure that you post
signs on stakes in the ground near your sale, and put the date and
location of the sale on the sign.
2. Make sure people can see items for sale from the road. Even if your
sale is held inside, you’ll attrack more shoppers by having some
itesm, especially large items, outside. Ask a volunteer to stay outside
to direct traffic and help shoppers. (Rotate the volunteers that are
outside and set up a canopy if needed for shade.)
3. Look for high trafficed areas for your sale, such as busy street
corners. The adult literacy council in my town is holding a used book
sale this weekend — at an empty store location at the mall. Imagine
the walk-by traffic they can get from mall shoppers!
4. Sell other items at your rummage sale - crafts, lemonade, canned
sodas or candy. More
info about candy fundraisers
If you have the facilities nearby, how about hosting a lunch the same
day! More info: Dinner
fundraiser success story
To Your Continued Fundraising Success,
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