When was the last time you invited a journalist to lunch or coffee?
I can just see lots of you squirming in your seats as you’re reading this. Some of you are even starting to perspire.
A few of you, I bet, are paralyzed at the thought of eating lunch for an entire hour with a journalist [...]

Does your non profit organization send out a newsletter? Most organizations should send out at least a quarterly update to keep in touch with donors.
Just like donation request letters, newsletters should speak to the needs and interests of the reader. They should include an appropriate emotional appeal using stories of real people who [...]

Every fundraising event needs signs of some kind, whether it’s advertising or signs used at the event itself.

Signs placed in strategic locations for several weeks or months ahead of time can attract attention and attendance for your event. Using just one sign though is not usually enough.

You can maximize the publicity for the [...]

I recently found several new websites with great information about publicity. With all of these great resources I decided to create a page in the resources section just for publicity. [...]

When I made the decision to do free workshops and book signings for my latest book, Make a Real Living as a Freelance Writer, I thought it would be easy to draw an audience. I had, after all, done all the right things to prepare for this big event: I had a successful e-zine, AbsoluteWrite.com, [...]

Is it ever too early to start promoting a fundraising event? Nope…
Pet Peeves, Inc., an animal rescue support group on Long Island, NY, has a fundraising event set for September 13, 2006, still five months away. But they know that advance planning and promotion will payoff big when the event rolls [...]

Earlier this year when I was interested in learning more about publicity I came across the The Press Release Profits System from Alice Seba. This course includes an audio seminar of over an hour and a half plus […]