In a time when many non-profit organizations are examining their budgets closely and looking anywhere to cut expenses, it is not uncommon that allocations for advertising and marketing are slashed. This may cause some to worry that existing customers will fall out of touch and potential new ones will never hear of you in [...]

While researching email tips for non profits I discovered Kivi Leroux Miller’s blog about non profit communications. One of her articles presents 15 Places to Find Article Ideas for Your Nonprofit Newsletter which includes some creative places around the office and otherwise to find newsletter ideas.
So after reading Kivi’s post I decided to put [...]

Short answer: no.
Publicity such as newspaper articles, PSA’s, television and the like are a supplement to both fundraising and general communication efforts. However they should not be the first or main strategy.
To raise substantial money you must ask people in person, regardless of any well-placed stories. Second, most campaigns depend on a relatively small [...]

While press release writing is important, press release distribution plays an equally important role in your return on investment (ROI) with this marketing / public relations tool. Because without targeted distribution, many prospects, clients and other interested parties may not even read your latest announcement or hear about it via other channels; TV, radio, print [...]

What’s one of the first things you do when you get in your car? Turn on the radio! This simple entertainment medium can mean big exposure for your events and organization because of the wide audiences radio stations reach. Here are a few tricks for getting your news out there and on the air.
As [...]