Maintaining a sufficient amount of donors is vital for a charity organization. Whether it is those who donate separate of an event or those who return year after year to your race, keeping them is a priority.
We want to gain new supporters and initiate more funds, but if we let our veteran supporters slip out [...]

Let’s face it – statistics are dry for most of us. Who wants to look at numbers when you can be out raising awareness and working with others dedicated to your cause? But the truth is that knowing the demographics of your organization and its donors can greatly enhance your fundraising efforts.  Here are some [...]

Like a huge percentage of this country, I too got caught up in the news surrounding our recent presidential election. I was amazed by the size and the scope of the two campaigns and the way each chose to communicate to the American public.
I have done my best to take note of strategies that [...]

An additional 600,000 people became millionaires last year according to the World Wealth Report issued by Merrill Lynch and Capgemini U.S. The number of rich folks isn’t shrinking even with all the talk of doomed credit markets and rising oil prices.  What does this trend mean for your fundraising?
There are at least three new ways [...]

“Relationship” is a key word in fundraising. As part of Fundraising 101 we learn that to be truly successful we must develop relationships with our donors. We learn that a single donation is merely a transaction and that’s not good enough to sustain our organization long term. To set ourselves up [...]

Jeremy Gregg does a great job of describing the personalities of people who give to charity in The Seven Faces of Philanthropy. I like the photos that he’s chosen to represent the various giving styles. (At the risk of being trite, you know what they say, a picture is worth a thousand [...]

Though giving from U.S. foundations was up in 2007, the investment market isn’t looking pretty for anybody. We can expect that numbers for 2008 will be quite different. Foundations effected by declining investment markets are likely to give less and you may be on the other end of some letters declining funding this year.
So what [...]