Kivi Leroux Miller, author ofThe Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, advises small nonprofits who are creating quick-and-dirty marketing plans to start by defining their target audience. Here she shares three ways to do that. When nonprofit marketing and fundraising programs fail, organizations too frequently blame the tactics. [...]

If you think all nonprofit communications have to be serious, think again. Kudos to the San Francisco SPCA for creatively jumping on a hot topic while promoting their mission. Warning: watching this video may cause abrupt laughter, inability to stop singing this song and warm fuzzies.

Staying up to date with news related to the non profit sector and your interest area in particular can boost the success of your group. By scanning these three publications you can: Discover information about your key supporters Identify possible new donors Stay up to date with current events that impact your cause Review case [...]

Social media applications like blogs, LinkedIn, Twitter, and Facebook can be useful tools to help you publicize, gain attendees and supporters for fundraisers such as benefit auctions. Not only are these tools free to use, but they enable you to relay short, constant reminders about your  fundraiser. Creating “something to write” can be overwhelming for [...]

Maintaining a sufficient amount of donors is vital for a charity organization. Whether it is those who donate separate of an event or those who return year after year to your race, keeping them is a priority. We want to gain new supporters and initiate more funds, but if we let our veteran supporters slip [...]

You may have heard of the three R’s of education – Reading, Writing and Arithmetic. Today we’ll look at what I call the “Three R’s” of Fundraising Letters and hear from one non profit who implements all three of these ideas. […]

Non-profits are always trying to find creative and inexpensive ways to market their organizations more effectively. Sometimes, you are aiming to promote a specific event, like a fundraiser or a membership drive, while in other situations, you are aiming a bit broader, and just hope to get your organization’s name out there in a positive [...]