Fundraising letters sent through the mail are one of the most popular ways to request donations.   However, if you’ve never written a fundraising letter before, you may have lots of questions… How do you start the letter? How can you persuade the reader to donate without being too pushy? What will make someone take notice [...]

This is a busy day here at the Step by Step Fundraising office.  Liz and I are shipping out all of the books that were reserved during the pre-order period.   This includes the Silent Auction Guide & Toolkit which was originally published just as an ebook in 2007.  However, as you can see from the [...]

The first step in having a successful direct mail fundraising campaign is having an understanding of the fundamentals — what direct mail is, what it is not and what to expect with a direct mail campaign.  These are three typical questions that many nonprofits who have not done a fundraising letter campaign before may ask.  [...]

1. Failure to ask for a gift. Don’t assume that your donors will know what you want them to do. Ask for a gift.  And make sure to include a reply envelope to make it easy for your donors to send their gift to you. 2. Using a dirty list. Keeping your list clean is [...]

Is there really such a thing as a one size fits all, donation request letter template?  Not really. Every cause, organization and audience is different.  The letter that your group sends to prospective donors should be tailored to your own circumstances and to the interest of the reader. On the other hand, I also know [...]

I recently read a great donation request letter from Cristo Rey High School.  They are a Catholic, college prep school that provides a quality education for students from low income families.   Some of these kids may otherwise not finish high school and have an altogether different life, if it were not for this opportunity. Now [...]

If anyone has the right to brag, it’s the President Elect.  But in last night’s acceptance speech, Barack Obama focused his attention on us. Discussing the speech on CNN David Gergen commented about how Obama focused not on himself, but on the voters. He told the story of a 106 year old woman, everything she [...]