Author Archives | sherry

sherry has written 2 posts on Step By Step Fundraising.

Sherry Truhlar of Red Apple Auctions LLC works with auction chairs and committees who want to plan their most successful charity auction yet. In addition to offering the auctioneer “fast talk,” she works with clients nationally to teach them the tricks of auction procurement, audience development and marketing. Many of the area’s most prestigious events are her returning clients, including the Washington Performing Arts Society, Larry King Cardiac Foundation, Camillus House, and the Washington Nationals Baseball Foundation.


Website: Red Apple Auctions

Generate more revenue at your charity auction by breaking up the party

Posted on 06 April 2010

In this economy, one strategy to help you maintain a strong overall sale value of a party is by splitting up the value among many bidders. Here’s how it works. Remember the adage, “The whole is greater than the sum of its parts?” For example, a house is more valuable than the individual pieces of [...]

12 Ways to Use Social Media to Market Your Fundraiser

Posted on 04 February 2010

Social media applications like blogs, LinkedIn, Twitter, and Facebook can be useful tools to help you publicize, gain attendees and supporters for fundraisers such as benefit auctions. Not only are these tools free to use, but they enable you to relay short, constant reminders about your  fundraiser. Creating “something to write” can be overwhelming for [...]