The first step in having a successful direct mail fundraising campaign is having an understanding of the fundamentals — what direct mail is, what it is not and what to expect with a direct mail campaign. These are three typical questions that many nonprofits who have not done a fundraising letter campaign before may ask. [...]
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Sandra Sims and Sandy Rees created the 7 Essential Steps to Raising Money by Mail to show nonprofits Step by Step how to create a successful fundraising letter campaign. The book includes sample words and phrases and 29 sample letters.
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