One of the biggest mistakes event organizers make is forgetting about publicity until after almost all the planning is complete.
Do that, and you’ll blow your chances of getting the best coverage possible. Smart Publicity Hounds are aware of any and all media opportunities and keep them top of mind when planning. Here are eight questions [...]

When was the last time you invited a journalist to lunch or coffee?
I can just see lots of you squirming in your seats as you’re reading this. Some of you are even starting to perspire.
A few of you, I bet, are paralyzed at the thought of eating lunch for an entire hour with a journalist [...]