Author Archives | gailperry

gailperry has written 2 posts on Step By Step Fundraising.

Gail Perry, MBA, CFRE, is a leader in a new breed of fundraisers. She is the best-selling author of Fired-Up Fundraising: Turn Board Passion into Action (Wiley 2007), and her Passion-Driven Fundraising approach, developed over the past 22 years as a non-profit philanthropy expert, has helped organizations raise hundreds of millions in gifts and support.


Website: GailPerry.com

The Number One Way to Get Board Members to Follow Through

Posted on 13 May 2010

So many nonprofit board members are enthusiastic and well-meaning but too often they back out of their commitments.  Bet you have run into this problem! And I have been on the other side too, as a board member. In the heat of an exciting discussion, I suddenly found myself making personal commitments. Then later, in [...]

Top 10 Ways to Screw up Your Year-End Fundraising Campaign

Posted on 04 November 2009

Halloween was this past weekend and we turned deep into the dark side.  Goulies and ghosties walked the streets in my neighborhood. So let’s turn to the dark side of your year-end fundraising campaign – and shine a light on mistakes many organizations make. Here’s my Top 10 list of ways to sabotage your year-end [...]