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posts on Step By Step Fundraising.
Elizabeth Beachy is the co-founder of Upleaf, a company that provides website development, online strategic planning and fundraising for nonprofit organizations. Prior to founding Upleaf she worked as a communications and development consultant for several international non-profit organizations. She is an accomplished fundraiser, having helped raise a total of over $135 million for the various organizations she has worked with.
Website: Upleaf
Posted on 09 November 2009
A lot of non-profits have online donation pages but complain that they still receive very few donations. Why? There are several reasons that could explain the lack of online giving ranging from low traffic to a poorly designed website.
In essence, to be effective your entire online communication strategy must be built around increasing donations, which [...]